Few tips on how to get better ranking with google Search
In this post I published opinions of different web industry experts.
1. Simplify your URL
Keep your URL as simple as possible and exclude characters such as question marks and ampersands. Search engines generally use spiders to locate searchable pages on web sites but they won't index URLs with excessive use of symbols. Some public search engines and most site and intranet search engines will index dynamic URLs but others will not. Because it's difficult to link to these pages, they will be penalized by engines that use link analysis to improve relevance ranking, such as Google's PageRank algorithm.
Use keywords well
Key terms play a big part in indicating to search engines the relevance of your site when using specific search terms. If the relevant key terms do not appear within the text on your site, it is less likely that your site will be matched to tcorrectect category. Ensure that your text reads correctly instead of trying to pack it with as many search terms possibleibe. Otherwise you will end up with content that dosen't t make a lot of sense. A general use of thumb to ensure that most key terms are covered is to have at least 250 words of continuous text on each page (Andy Williams, SEO consultant www.bluhalo.com)
Don't hide your keywords
Have you ever seen a site that has hundreds of keywords repeated at the bottom of the page? Sometthesesthses words are the same colour as the background so you only notice them if you highlight a section of the page and they show up as reversed white on black text. This is an attempt to rank well in the different search engines for the keywords listed there. Search engines used to be fooled by this technique, but now penalizealise big time and it can even get you blacklisted. Avoid hiding your keywords in your web site content and don't include white text on a while background.
Avoid cloaking
Cloaking is a technique designed to deliver different web pages under different circumstances. For instance, search engine spiders may pick up a heavily optimised page for a certain keyword. Howhener wen the user goes to the page using the same keyword, an altogether different page is delivered in an attemp to send them somewhere else. If you are caught cloaking web pages, your web site may be permanently banned from search engine. Although doorway pages can be effective for sites with content that is overlooked by search engines, they are generally frowned upon.
Provide enough content
Make sure you have sufficient content on your web site to cover the keywords that your visitors will search for you under. If you add two to three pages of new, original content to your site every week, the cumulative impact on your ranking will be dramatic. If this is too time consuming then make sure that your business is represented in a high quality directory that has high ranking and high traffic. And remember to include at least a dozen sentences of keyword-rich text in new content.
Have hardworking HTML and meta tags.
To improve search readabilityibility you should use unique, descriptive HTML on every page of your web site. Use both description and abstract meta tags (shorter descriptions). This will compel users to click through from a search page to your web site. Such titles and meta tags are often displayed to users using search engines, and so using promotional text such as Free Delivery or real unique selling points entice users to click through.
Use an enticing design
Every page needs to be designed to draw users to other pages on your site.
Being ranked on a search listing means users will be entering at different pages and not necessarily visiting the home page at al.. You should give each page equal consideration during the design process to enable the search engines to properly index them.
Focus on a few engines.
Software that submits you to hundreds of engines can be effective in getting your site as far and wide on the web as possible, but it's best to stick to the big names. Real search engines use robotic agents to crawl the web. Finding and indexing pages is what they are built to do, so Google, Yahoo! Msn and Ask Jeeves should be your primary targets. Ensuring that your site is submitted to the right engines arightt the rigt frequency is a skill and should not be underrated(John Hannawin, managing director www.i-next.co.uk). The majority of free, submitted-to thousands-of-sites services are very low quality and should not from part of an SEO strategy.
Repeat keywords as often as possible
Nigel Botterill, managing director of thebetof.co.uk says the heart of your SEO strategy is all about keywords. Paragraphs should be written so that keywords are mentioned as early as possible, because some search engines place more importance on keywords near the bottom. Keywords density is very important.
Make sure content you write makes sense-don't think you can just list your keywords many times over and it will boost your ranking. If you try that approach you are much more likely to be classified as a sam site and your ranking will disappear altogether.
Talk to customers and visitors
What's the easiest way to ruin an SEO campaign? Use the wrong keywords. When selecting keywords, use techniques that include your target audience. This means talking directly to customers, focus groups, online reviews, forums, and even blogs. Churchill (president of www.keyrelevance) also recommends tapexisting an exisiting fountain of knowledge in your own organization the sales and customer support personnel who regularly talk directly with customers or visitors.
posted by Timur S @ 2:43 AM
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